How a Marketing CRM Manager Tackles Data Chaos at Scale
CRM data chaos is one of the most common barriers to effective B2B marketing and sales alignment. Duplicate records, inconsistent fields, and outdated information reduce trust in reporting and weaken campaign performance. As organizations grow, data is often added from multiple sources, making structure harder to maintain. This is where the marketing CRM manager plays a central role. By owning data governance and defining clear standards, this role ensures that the CRM remains a reliable source of truth. Reducing chaos...
